Maybe you know this already, or maybe you’re just starting out and looking for some direction. This article will reveal why flavor is one of the most important considerations when designing your products and brand.
Flavor is a major driver of liking for your products.
It drives consumers to buy things again and again. Building brand loyalty is sure way to growth and success.
The way something tastes and smells will be the ultimate factor in whether your product is enjoyed or endured.
Flavor provides a signal to your consumers.
For some products it indicates that something is happening. Your breath is getting fresher, your teeth and mouth feel cleaner.
For others it invokes memories and feelings and helps build new memories and feelings that positively associate with your product.
Sometimes you want to provide an experience and do something that will disrupt and wow your consumers. Flavor modulation, traditional flavoring techniques, and sweetening systems set you on the path to giving your consumers a taste adventure to remember.
Flavor validates what they are tasting.
Think about the last time you ate a red ice pop, candy, or lollipop. Now think about what flavor you expected it to be.
Color and flavor work together to tell a story that your consumer can understand.
Even product labeling helps consumers decide if the flavor inside the product is right for them.
Flavoring must be done by an expert.
Here is where the things get tricky. Individual people know what they like, but they don’t always know what the consumer will like.
That’s where an experienced Flavorist steps in to shoulder the responsibility.
Understanding the wants of a particular market and target consumer is one part of what a Flavorist is capable of.
Staying abreast of the market, current flavor technology, and flavoring regulations for a particular region are major considerations for Flavorists.
These are not usually something that people outside the Flavor Industry know and it’s important to hire someone with this knowledge.
Flavor is complex and necessary.
In summary, flavor drives liking, loyalty, signaling, and experience. Without a good-tasting, well-balanced flavor you won’t have a winning product.
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